Dunkin’ Donuts Removing Artificial Colors by 2018

Eating donuts just became healthier! Click here to learn what moves Dunkin’ Donuts, and its parent company, Baskin Robins, are taking for 2018!

Dunkin’ Donuts Hot Logo. (PRNewsFoto/Dunkin’ Donuts)

Word on the streets is that Crayola has a new crayon, McDonald’s is gearing up to serve real beef, and guess what else?

Dunkin’ Donuts is ridding their products of artificial coloring!

Maybe this doesn’t excite you as much as National Donut Day does, but this may actually be the start of a very great trend. Fake is out and real is in. 

Last Thursday, Dunkin’ Brands Group Inc. announced that both parent companies Dunkin’ Donuts and Baskin-Robbins will get rid of artificial colors from their products in the U.S by 2018.

In a press release, Nigel Travis – CEO of Dunkin’ Brands- shared, “This is a significant undertaking on the part of our product development teams and suppliers.” 

He went on to say:

“However, we are committed to meet the evolving needs of our customers, including their preference for more nutritional transparency and simpler ingredients, while maintaining the great taste and the fun, vibrant colors expected from Dunkin’ Donuts and Baskin-Robbins products.” 

Losing synthetic colors will spread across the menu, including donut icings, toppings, fillings as well as those awesome Coolatas and other frozen drinks. It will also include coffee flavorings, baked goods and breakfast sandwiches.

But will things taste totally different now?

Possibly. Though you may not even tell a difference. Trading in the artificial coloring for more things with natural colors allows the brand to focus on making the menu quality better by having simple ingredients, lower sodium, and less sugar. All without getting rid of that wonderful taste!

This won’t include toppings, ice cream inclusions or ingredients used for decoration, but that doesn’t stop the movement!

Baskin-Robbins will also take more time to find replacements on how to decorate their cakes without synthetic coloring. 

They also still offer products with healthier choices through their Dunkin’ Donuts DDSmart and Baskin-Robbins Choices menus.

The company is hoping to target Millenials with this fresh approach to their products. The younger generation has already proven to take a liking to Dunkin’s fast business and its free WiFi.  

study in 2016 found that forty-three percent of foods marketed to children in the U.S. contained artificial colors and food dyes.

It is most certainly time for a change.

Not to mention that is still one of the world’s leading franchisors serving quick-service hot and cold coffee, baked goods and hard-serve ice cream.

With over 20,000 distribution points in over 60 countries worldwide, Dunkin’ Brands Group Inc. it’s no wonder they sell the Best Donuts in the USA.

The (donut) world can expect this to be an epic shift in the right direction.

Over the next two years, people can expect the company to get rid of these artificial colors in their products and continue promoting a “healthier” menu. 

Let’s just face it: eating a donut sometimes comes with a side of guilt. 

But in comparison to other things we may eat, a donut a day could actually keep the doctor away. 

And by 2018, we can all expect a change in how we view these savory, indulgent, and now healthier treats! Bring on the donuts!